Strategic Marketing & Consulting
Expert consulting to align brand, marketing, and revenue goals for peak hotel performance.
Strategic clarity, actionable plans, and measurable growth.
Hotel Marketing Audit
Comprehensive review of digital presence, brand compliance, OTA mix, and local SEO.
Marketing Strategy Development
90-day actionable plan: campaigns, channels, and KPIs.
Revenue & Commercial Strategy Review
Competitive positioning, rate structure, and conversion analysis.
Market Positioning & Brand Alignment Review
Evaluate how your hotel’s current positioning, messaging, and visual identity align with target guest segments and competitive set.
Monthly Marketing Retainer
Ongoing consulting, coordination, and tactical planning. Bi-weekly call, participation in or lead revenue call.
Digital Marketing
Social media, email, and paid digital strategies built to drive engagement and direct revenue.
Creative campaigns that convert lookers into bookers.
Social Media Management
12–16 posts/month across Facebook, Instagram, and LinkedIn; scheduling and engagement.
Social Media Advertising
Ad creative, setup, and optimization (Meta/LinkedIn).
setup + 15% ad spend
setup + 15% ad spend
Email Marketing
Monthly or promotional email design, build, and analytics.
Photography Coordination
Creative direction and management of property or F&B photoshoots. Includes direction day of.
+ photographer fees
+ photographer fees
Content Calendar Development
Monthly plan of posts, campaigns, and creative concepts tied to revenue and seasonal goals.
Brand Identity & Design
From logos to full visual systems, we craft on-brand creative that builds recognition and trust.
Distinctive brand identities that tell your hotel’s story.
Logo Design
Custom logo and visual mark; includes up to three concepts.
Brand Identity Kit
Logo, fonts, color palette, and brand usage guide.
Sub-Brand Development (Restaurant or Venue)
Identity creation for on-site outlets (restaurant, bar, or venue) consistent with parent brand standards.
Photography Direction
Styling, composition, and lighting guidance to ensure on-brand imagery.
Brand Audit & Compliance Review
Evaluate all visual and messaging elements for alignment with brand standards and local relevance.
Sales & Marketing Collateral
Professional one-sheets, brochures, and trade materials that turn leads into loyal guests.
Designed to sell, printed to impress.
Sales Collateral Design
Flyers, rack cards, and one-sheets for transient, group, and corporate sales.
Meeting &/or Events Packet
Multi-page layouts for catering, wedding, and banquet offerings.
Wedding or Social Brochure
Full brochure for social business.
Corporate Account One-Sheet
Technical SEO review, meta updates, and speed improvement.
Digital Business Card / QR Flyer
Designed for trade shows and networking.
Website & SEO
Responsive websites, keyword strategy, and SEO optimization to elevate your digital presence.
Built to be discovered. Designed to convert.
Full Website Build
(WordPress/Elementor) 5–8 pages, responsive design, SEO-ready.
+ $150 monthly for hosting
Landing Page
One-page offer or campaign template. Hilton, Marriott, IHG, Wyndham, Best Western, Choice have branded options.
+ brand costs
Keyword Research & SEO Strategy Report
One-page offer or campaign template. Hilton, Marriott, IHG, Wyndham, Best Western, Choice have branded options.
Technical SEO & Analytics Setup
Includes Google Search Console, Analytics, and site speed optimization.
Multi-Property Website Structure
Custom architecture and navigation for management companies or resorts with multiple properties.
+ $100 monthly for hosting
+ $100 monthly for hosting
Paid Media and Content Creation
Google, Meta, and brand ad management paired with content that connects and converts.
Amplify visibility across every channel.
Google Hotel Ads Setup & Management
Integration, tracking, and monthly reporting.
setup + 10% ad spend
Meta Hotel Campaigns
Meta (Facebook/Instagram) hotel feed ads.
setup + 10% ad spend
Brand Paid Digital Management
Marriott Plus, Hilton Elevate/Marketing Platform, Wyndham Level up, Hyatt Top-up, IHG boost or Best Western BW Media Max
+ ad spend
SEO Copywriting (Per Page)
Persuasive copy blending storytelling, brand tone, and target keywords for improved visibility and engagement.
Display & Programmatic Advertising
Placement and optimization of targeted display banners through Google Display Network or programmatic platforms.
setup + 10% ad spend
OTA & Reputation Management
Optimization, paid placement, and review response systems that improve visibility and trust.
Maximize reach, manage perception, and drive bookings.
OTA Content Score Maximization
OTA content, photos, and rate plan audits, brand compliance.
OTA Paid Ads
Management and optimization of Expedia Travel Ads, Booking.com Sponsored placement, or Agoda/Priceline campaigns.
+ ad spend
+ ad spend
Review Encouragement System
Front-desk and post-stay collateral (cards, QR codes, email templates) designed to drive more authentic, positive reviews.
Review Response Management
Monitor and respond to guest reviews across Google, TripAdvisor, and OTAs to improve sentiment and enhance brand perception.
Guest Feedback Automation Setup
Automated post-stay email or SMS integration to collect guest feedback before public review.
+ platform
Reporting & Optimization
Custom dashboards, competitive reviews, and actionable insights for continuous improvement.
Data that drives smarter decisions.
Local SEO Program
Citation management, keyword tracking, and reporting.
Monthly Marketing Dashboard
KPI summary of campaigns, traffic, and conversions.
Requires Brand Access
Competitive Review Report
Monthly benchmark vs. comp set (SEO + social).
Sales and Marketing Annual Plan
A comprehensive, data-driven roadmap aligning your property’s sales and marketing initiatives over a full calendar year.
Hotel Marketing Analysis
Complete analysis of sales and marketing efforts with checklist and recommended plan for improvement.
Hotel Marketing Suite — Monthly Packages
Comprehensive monthly retainer packages for branded and independent hotels. Choose the tier that aligns with your growth stage.
A full-service marketing ecosystem designed for branded and independent hotels.
Tier 1 — Foundation
For select-service and branded hotels that need expert guidance and a reliable marketing baseline. Establish visibility, OTA balance, and consistent communication. Includes: OTA Optimization & Rate Parity, SEO & Local Search Visibility, Google Business Profile & Review Management, Social Media Scheduling (2 platforms), One Monthly Email Campaign, Monthly Performance Report, and Dedicated Account Manager (Remote).
Tier 2 — Growth
For independent or soft-branded hotels ready to scale direct bookings and grow revenue through creative campaigns. Drive measurable performance through multi-channel marketing and stronger storytelling. Includes everything in Foundation, plus: Paid Media Management (Google + Meta), Monthly Campaign Strategy Session, Content Calendar & Reels/Short-Form Strategy, Email & CRM Automation Flows, Direct Booking Optimization (Landing Pages, UTM Tracking), Quarterly Photography/Asset Refresh Assessment, and Monthly Revenue & Marketing Dashboard.
Tier 3 — Premier
For lifestyle, luxury, and multi-property owners seeking a full outsourced marketing department. Integrate marketing, PR, and revenue under one strategic umbrella with proactive leadership. Includes everything in Growth, plus: Full-Service Marketing Department Retainer, Campaign Planning Across Portfolio or F&B Outlets, PR & Influencer Outreach, In-Market Creative Visits (Quarterly), Owner Dashboard with Custom KPIs, Group Sales & RFP Strategy, and Comprehensive Reporting + Strategic Review Call.
HMS Add-On Modules
Available for any tier — flexible add-ons to expand or customize your marketing program.
Build the perfect package for your property.
Brand Foundation
Brand audit, logo, tone, collateral system.
Website, SEO & Direct Bookings
Website build, SEO foundations, and direct booking optimization.
Social Media & Content Strategy
3-month calendar, templates, and team training.
Email Marketing & CRM Setup
3 automation flows, templates, monthly send.
Paid Media Management
Google + Meta setup and ongoing optimization.
Revenue & OTA Strategy Audit
30-day review and cost-of-acquisition analysis.
Property Launch / Rebrand
90-day pre-opening or rebrand campaign.
Full-Service Retainer
Ongoing strategy and execution.