Reducing OTA Dependency by 40%

A 120-room boutique resort in the Southeast was paying over 22% of total revenue in OTA commissions. Their website was outdated, their booking engine was buried, and their email list was unused.

We implemented a comprehensive direct booking strategy that included a custom website redesign with conversion-optimized UX, a paid media campaign targeting high-intent travelers, email automation sequences for pre-arrival and post-stay engagement, and a review management program to build social proof.

Within six months, OTA dependency dropped from 78% to 52%, direct bookings grew from 22% to 48% of total revenue, and the email program alone generated over $180,000 in incremental revenue.