Brand Relaunch & Website Redesign

This upscale urban hotel had undergone a $12M renovation but their digital presence still reflected the old property. The website was slow, hard to navigate, and had a conversion rate below 1.5%.

We led a complete brand overhaul — new visual identity, photography direction, brand voice guidelines, and a ground-up website rebuild with conversion-focused architecture. We also launched an integrated SEO and content strategy targeting high-intent keywords in their market.

The results were dramatic: direct bookings increased 65% year-over-year, website conversion rate improved from 1.2% to 3.8%, and organic traffic grew 120% within the first year.