Multi-Property Marketing Consolidation

This management company was running marketing independently at each of its 8 properties — different vendors, different strategies, different reporting. There was no brand consistency and no portfolio-level visibility into performance.

We centralized all marketing operations under a single strategy with property-specific execution. This included unified branding guidelines, a portfolio analytics dashboard, consolidated vendor management, and standardized reporting across all properties.

The consolidation reduced total marketing spend by 25% while increasing average direct booking share from 28% to 52% across the portfolio.