Case Study
SEO & Content Marketing Transformation
A historic country inn with strong offline reputation had almost zero digital presence and was losing share to competitors.
Property Type
Historic InnThis historic country inn had been operating for decades with strong word-of-mouth but virtually no digital footprint. Competitors were capturing all the search traffic in their market, and the property was invisible online.
We built a comprehensive SEO foundation — technical optimization, on-page content strategy, local search presence, and a blog program targeting high-intent travel keywords specific to their region.
Over 12 months, organic search traffic increased 340%, the property ranked on page 1 for over 45 high-intent local keywords, the blog drove 28% of total site traffic, and direct bookings from organic search grew from 8% to 31%.
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