Launch Campaign for New Lifestyle Property

A lifestyle hotel completing a major renovation needed to build brand awareness and generate bookings before doors opened. With no existing digital presence for the new brand, we built everything from scratch.

Our pre-opening campaign included brand identity creation, a teaser website with email capture, targeted social and display advertising, influencer partnerships, and PR outreach to travel media.

The campaign reached over 2.4 million targeted impressions, generated $2.1M in revenue within the first 90 days of opening, built an email list of 14,000 qualified subscribers, and achieved a 4.6-star average review rating at launch.